The Aligned and HubSpot integration allows users to connect HubSpot's powerful CRM service to Aligned's workspace collaboration tool, streamlining the process of tracking deals and managing leads and companies. This integration provides users with better visibility on the deals they are working on and syncs the two systems for a more efficient workflow.
Requirements
The integrating user must have an active HubSpot account.
Integration is done on a company level basis by an account admin.
Integration availability depends on your plan — see the Aligned pricing page.
About HubSpot
HubSpot is a CRM (Customer Relationship Management) service that helps users manage their sales, marketing, and customer service operations. The platform offers features such as lead and deal tracking, email marketing, and analytics, among others.
Integration Setup
In order to enable HubSpot integration:
Go to My Account > Settings > Integrations.
Press Connect on the HubSpot integration.
3. Choose a HubSpot account.
Create a Room from a HubSpot Deal, Company, or Contact
Create a Room from a HubSpot Deal, Company, or Contact
Create an Aligned Room directly from a HubSpot Deal, Company, or Contact. From the record, click Create Aligned Room - a new Aligned tab opens with the template picker. Select a template (or start from scratch), and Aligned creates the Room, links it to the HubSpot Deal, and pre-fills company details (name, logo). The Room appears under the Aligned Room section on the Deal.
Each HubSpot record can be linked to one Aligned Room, and only the record owner can trigger the creation.
2. Mapping and Custom Fields
2. Mapping and Custom Fields
At the bare minimum, Aligned “pulls” the following data from HubSpot:
Deal name (account/ Opportunity)
Deal stage
Deal amount
Deal close date
Deal ID
Use the Push and Pull mechanism to choose which fields to sync:
‘Pull’ allows you to retrieve information from the CRM into Aligned.
‘Push’ enables you to send and update information from Aligned into CRM.
Once you finish, you can add custom fields to Aligned from Hubspot
3. How to connect a Room to CRM object
3. How to connect a Room to CRM object
Now whenever you create a new room, you can search for a HubSpot Deal, Company, or Contact and Connect it to the room.
This linkage can also be established through the Room settings. Press on the Room’s settings icon > integrations > Connect with HubSpot.
Alternatively, you can click on the HubSpot icon located at the top-right corner. A drawer will appear, allowing you to connect your room with a Hubspot opportunity.
4. Bi-directional sync
4. Bi-directional sync
Once you have connected the room, you'll be able to manage the deal from our platform through the CRM management drawer on the Room level and or from the main dashboard.
Manage your Hubspot deal on the room level
It displays both the default fields and any additional custom fields that were selected.
You can view the deal data from the CRM, including the fields you pulled, and have the ability to update the fields you selected to 'Push'.
Manage any Hubspot deal you own from the main dashboard
Retrieving or updating CRM data is also available from drawer the main dashboard. Click on the HubSpot icon on the top-right corner.
5. Sync Room Analytics
5. Sync Room Analytics
After syncing the room, go to HubSpot, open the deal and press on View all properties.
In Deal information select the Aligned room and Add to your view.
Go back and now you can see the room’s link in the deal info, you can press on the link and access the room directly from HubSpot.
Go to Filter Activity and select Integrations > Aligned.
From now on you can see whenever a client or a prospect visited your room or made a comment on a room’s section directly from HubSpot.
Aligned card on HubSpot
Once you connected your room on HubSpot, you will be able to see more room analytics and information via the Aligned Card that was created in Hubspot
6. Creating a Room from Hubspot
6. Creating a Room from Hubspot
If you don’t have a room connected to the deal in HubSpot, you can create a room directly from Hubspot by clicking “create room” in the Aligned card within the deal
7. Integration settings
7. Integration settings
You can access HubSpot integration settings from: My Account > Settings > Integrations.
8. Adding Room visitors to HubSpot as Contacts
8. Adding Room visitors to HubSpot as Contacts
Aligned can create a Contact in HubSpot for buyers who enter a connected Room with an identifiable email address. This is controlled by Sync contacts from Aligned to CRM in My Account > Settings > Integrations, which is on by default.
The trigger is a buyer entering a Room that is connected to a HubSpot record. Adding someone to the Stakeholder Map or inviting them by email does not create a Contact on its own.
If the email already exists in HubSpot, no duplicate is created.
New Contacts are linked to the relevant HubSpot record.
Buyers see no indication that this happened.
Turn the setting off if Room visitors should not be written into HubSpot. See How Does Aligned Add Contacts to My CRM? for the full behaviour.
9. Field Editing Permissions & Access Control
9. Field Editing Permissions & Access Control
The settings in "Mapping settings" override the selection in “Advances Settings” → "Who can edit CRM fields in Aligned?".
Permission Levels for Editing Fields
There are four levels of permission for editing fields in Aligned, with the default being "Only Room Owner":
Only Room Owner - Only the room owner can edit fields.
Admins and Up - Only Admins and higher (including the room owner) can edit fields.
Managers and Up – Only Managers and higher (including the room owner) can edit fields.
All Users – Any user can edit fields.
📌 Note: Read-Only fields cannot be edited by any user, regardless of permission level.
10. Disconnecting the Integration
10. Disconnecting the Integration
Disconnect a specific Room through: room’s settings icon > integrations > Disconnect.
Disconnect the entire system integration through: My Account > Settings > Integrations and pressing Disconnect HubSpot.
11. Embedded Room Analytics in HubSpot
11. Embedded Room Analytics in HubSpot
View your Aligned Room analytics directly inside the HubSpot Deal object → no need to switch tabs. The embedded widget is automatically connected to the Room linked to that Deal and shows the full analytics view (Overview, Timeline, Visits, Insights, etc.).
The widget is read-only by design. Most interactions stay inside the embedded view (clicking analytics tabs, filtering the timeline, opening AI highlights), while actions that require the full Aligned experience, such as opening a visitor drawer, the Stakeholder Map, or integrations, open Aligned in a new browser tab.
No admin setup is required → the widget appears automatically once the HubSpot integration is connected.